July 15, 2024

Hyperemesis Gravidarum, or extreme morning sickness, turned Emma Michelsen’s world upside down. Driven by her firsthand experience of how the physical discomforts from pregnancy can take a mental toll on women, she founded Daisy to raise awareness about this condition and to offer support for those experiencing it.

“It wasn’t just the physical toll; it was the feeling of being lost in a medical maze, desperately seeking relief,”​ said Michelsen, who pointed out that up to 90% of mothers experience some degree of nausea or vomiting during pregnancy, and 10% of those will suffer from Hyperemesis Gravidarum, which can be life-changing and traumatic.

Physical relief boosts mental wellness

Daisy’s new drink Morning Relief aims to sooth both mild and extreme morning sickness. It combines gingerol, vitamin B6, and electrolytes, which are supported by scientific research to relieve symptoms of morning sickness, nausea, and dehydration during pregnancy. Vitamin B6 helps reduce nausea in pregnant women, and electrolytes are essential for hydration management during episodes of vomiting, addressing maternal depletion.

Michelsen hopes the product will also boost mental health by alleviating the physical discomforts that could come with pregnancy.

Ginger is often recommended to help with nausea and vomiting, as the presence of the active compound gingerol is known to alleviate this condition. But Michelsen observed that nothing on the market offered real relief.

To fill this gap, she began an extensive review of clinical trials that revealed gingerol’s efficacy. She discovered that a particular part of the ginger root in certain doses could be more effective for reducing these symptoms.


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